Monthly Archives: March 2006

Brand Strategy in a Web 2.0 World

Tweet AUTHOR: Dina Jennifer Rice at Brand Mantra has an excellent series of posts on Maslow and Branding. She’s looked at 8 core consumer needs: Security, Connection, Esteem, Control, Aesthetic, Cognitive, Self-Actualization and Transcendence. She starts the series with this … Continue reading

Posted in Web 2.0 | Comments Off on Brand Strategy in a Web 2.0 World

when you can’t tell…

Tweet When someone approaches you about a movie, they usually have you sign a contract before telling you the fine details of the project. Actually, in some cases, they’ll have you sign something before they’ll fill you in on even … Continue reading

Posted in Uncategorized | Comments Off on when you can’t tell…

women@tech continued

Tweet Stephanie Hendrick setting up the university women@tech station: Read more about this project and the associated blog at http://blog.humlab.umu.se/womenintech/. This afternoon live blogging will happen in two places in UmeĆ„. Also people all over the world can participate through … Continue reading

Posted in Uncategorized | Comments Off on women@tech continued

Jennie Olofsson in action

Tweet This has been a very very dynamic and energetic afternoon in the lab. I will post some more photos later as well as some reflections. For now, a photo of today’s seminar speaker in action.

Posted in Uncategorized | Comments Off on Jennie Olofsson in action

Jennie Olofsson on ‘Occupying and owning space – How bodies are extended through digital artifacts’

Tweet Jennie’s seminar is today at 13.15 CET in HUMlab. The live stream can be reached here (link will open at start of seminar). (Seminar will be in Swedish) This seminar will also kick off the beginning of the women@tech … Continue reading

Posted in Uncategorized | Comments Off on Jennie Olofsson on ‘Occupying and owning space – How bodies are extended through digital artifacts’