Tweet AUTHOR: Dina Jennifer Rice at Brand Mantra has an excellent series of posts on Maslow and Branding. She’s looked at 8 core consumer needs: Security, Connection, Esteem, Control, Aesthetic, Cognitive, Self-Actualization and Transcendence. She starts the series with this … Continue reading
Monthly Archives: March 2006
Tweet When someone approaches you about a movie, they usually have you sign a contract before telling you the fine details of the project. Actually, in some cases, they’ll have you sign something before they’ll fill you in on even … Continue reading
Tweet When one goes swimming it is inevitable that one gets wet. I have been continuing my mission for this semester: Dive into Web 2.0. The water is starting to get in my ears! Moving along from video I am … Continue reading
Tweet Stephanie Hendrick setting up the university women@tech station: Read more about this project and the associated blog at http://blog.humlab.umu.se/womenintech/. This afternoon live blogging will happen in two places in Umeå. Also people all over the world can participate through … Continue reading
Tweet This has been a very very dynamic and energetic afternoon in the lab. I will post some more photos later as well as some reflections. For now, a photo of today’s seminar speaker in action.
Tweet Jennie’s seminar is today at 13.15 CET in HUMlab. The live stream can be reached here (link will open at start of seminar). (Seminar will be in Swedish) This seminar will also kick off the beginning of the women@tech … Continue reading
Tweet Recently there has been a lot of talk about gender and technology, and even though we have a few markers on our path to gender equality – from schools encouraging young girls’ interest in science and mathematics to the … Continue reading