In the video above, the CNN corespondent mentions that grassroots media (bloggers, twitter, facebook) played an important part in the Obama race. This election was not only about this great man, but about a renewed feeling in the American dream. The feeling that together we can make informed decision, that we can effect change, and that when we believe that mistakes have been made we can come together and, well, make a change.
Go through the site, Obama in 30 seconds. You will see this meme reflected over and over in the videos.
Jenkin‘s was right. These videos were not about the candidate, rather the spirit of participatory culture transposed onto participatory democracy. Participatory democracy may seem like an oxymoron on the surface, but if you look at the historically low voter turn-outs in comparison with this election voter turn-out then democracy has been far from participatory for a long, long time. Has new media been the catalyst? I would venture no – not by itself. Blogs were widely used in the last election. I think it is a combination of factors. The mix of weariness of the current regime, the ease of new media tools, and a candidate that was perceived both as an underdog, but also an ‘everyman’. So yes, grassroots media was important in this race, and the youth using this media was important (see video below), but this is not nearly as much a reflection of the affordances of new media as a reflection of the sentiment of the everyman in America. We wanted change, and in the mantra of the Obama campaign we knew that change was just a matter of saying ‘Yes we can’
Embedded video from CNN Video
cross posted from here (with full CNN videos)